“I make my nut off what people really want. Don’t tell me about people - I’d go flat broke in a week if I didn’t.” - Logan Roy (Succession) Logan Roy is a master manipulator.
Whilst Logan’s moral compass could easily be scrutinised, it’s impossible to deny that his knowledge of people’s intimate desires, weaknesses and fears are the primary enablers for his success. Meticulously scrutinising every nook and cranny of someone's personality, beliefs and ethics allows him to find a weakness. He is the puppeteer at the end of their strings, making them dance endlessly for his convenience. He succeeds because he knows what people want before they do and he commands an immovable methodic self-belief that he will deliver it. Your customers will want to question if what you’re saying is true but you’re not offering them the option to do so. You KNOW without a shadow of a doubt that your offer is second to none and you KNOW you have the means to prove this time and time again. Your offer must grab them by the collar and scream directly into their faces with such unshakeable authority and dominance that considering questioning it won’t even cross their mind. A cocktail of resolute self-belief, unquestionable value and expert credibility will get them so drunk that you might as well pay the £50 fine before putting them in the taxi home. - Mr Big
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